IG & DM

Sending an Appeal Mailing


Description
This module focuses on how you would create and manage a direct marketing campaign in Donorfy. Beginning with the campaign setup, identifying your target audience using lists, and then how you use the campaign segmentation tool to perform the data selection for your existing supporter base. Finally, we finish by generating the mailing file and updating all the mailing recipients with an activity to reflect that they have received the appeal letter.
Content
  • 1. Setting up your campaign
  • 2. Searching Campaigns
  • 3. Campaign Expenses
  • 4. Creating a Direct Marketing List
  • 5. Campaign Members
  • 6. Segmenting your Data
  • 7. Prepare Mailing File
Completion rules
  • All units must be completed